Published March 6, 2025
What Does a Platinum Partners Listing Agent Actually Do?
When you decide to sell your home, choosing the right real estate agent can make all the difference. But what exactly does a listing agent do, and how does working with a Platinum Partners listing agent set you up for success? At Platinum Partners, our listing agents don’t just put a sign in the yard and wait for offers—they implement a strategic, proactive approach to get your property sold quickly and at the best possible price. Here’s an inside look at what a Platinum Partners listing agent actually does for you.
1. Comprehensive Market Analysis & Pricing Strategy
One of the most critical steps in selling your home is setting the right price. Our listing agents conduct a comprehensive market analysis, comparing your property to recently sold homes in the area. This helps determine a competitive listing price designed to attract serious buyers while maximizing your return.
Why It Matters: Pricing too high can lead to a stale listing, while pricing too low means leaving money on the table. Our strategic pricing approach ensures you get the best value while selling in a timely manner.
2. Home Preparation & Staging
First impressions matter. Our agents work with you to prepare your home for the market, providing personalized recommendations on repairs, improvements, and staging. We highlight your home’s best features, creating an inviting atmosphere that resonates with potential buyers.
Why It Matters: Proper staging can significantly increase your home’s appeal, helping buyers envision themselves living there, which can lead to quicker offers and higher sale prices.
3. Professional Photography & Cinematic Videography
In today’s digital age, high-quality visuals are non-negotiable. Platinum Partners invests in professional photography and videography, including cinematic walkthroughs, drone shots, and 3D virtual tours.
Why It Matters: Eye-catching visuals are crucial for attracting online interest. Our cinematic style ensures your property stands out on listing platforms and social media, drawing in more potential buyers.
4. Strategic Marketing & Advertising
Our marketing strategy is designed to maximize exposure and engage the right buyers. Here’s how we do it:
Week 1: Pre-Launch (Coming Soon Campaign)
Before your property is officially listed, we build anticipation and generate buzz with a strategic pre-launch campaign.
• Day 1-2: Professional Photography & Videography
We start by capturing high-quality photos, cinematic tours, and drone footage that highlight your property’s best features.
• Day 3-4: Teaser Videos & Aerial Shots
We create captivating teaser videos and aerial shots designed to grab attention on social media and build curiosity among potential buyers.
• Day 5-7: “Coming Soon” Campaign
Featuring sneak peeks on social media and targeted email marketing, we generate early buzz and gauge buyer interest before the listing goes live.
Week 2: Listing Goes Live & High-Exposure Events
Once your property is ready to hit the market, we maximize its visibility with a high-exposure launch.
• Multi-Platform Listing Exposure
We list your property on major platforms like MLS, Zillow, Realtor.com, and more. Our digital marketing strategy also includes social media exposure on Instagram, Facebook, YouTube, and TikTok.
• Digital Advertising Campaigns
Our team leverages targeted digital ads, including Google Ads and retargeting campaigns, to reach buyers actively searching for homes like yours.
• Email Marketing & Networking
We distribute email campaigns to our extensive network of buyers, agents, and investors, keeping your property top-of-mind among potential leads.
• Exclusive Broker’s Tour & Open Houses
We organize exclusive broker’s tours and well-planned open houses, maximizing exposure to both buyers and local real estate agents.
Weeks 3-12: Ongoing Marketing & Buyer Engagement
We maintain momentum and attract new buyers with ongoing engagement strategies.
• 90-Day Video Content Plan
We release eight custom videos over a 90-day period, including lifestyle videos, neighborhood spotlights, and virtual tours, all crafted with a cinematic style that resonates with today’s digital audience.
• Continuous Online Exposure & Retargeting Ads
Our digital ads and retargeting campaigns capture new buyer interest and re-engage those who have previously shown interest.
• Active Communication & Feedback
Our listing agents provide regular performance updates, insights, and personal calls to discuss feedback, next steps, and any necessary adjustments to our strategy.
• Open Houses & Private Showings
We schedule additional open houses and private showings as needed, maintaining flexibility to accommodate interested buyers.
Ongoing Until Sold: Maximum Visibility & Community Presence
We go the extra mile to ensure your property has a strong presence both online and within the community.
• Local Partnerships
Collaborating with local businesses and community groups, we increase visibility and generate local buzz around your property.
• Custom Landing Pages
Each property receives a dedicated landing page with updated media, detailed descriptions, and easy-to-navigate features, providing potential buyers with all the information they need.
• Signage & Flyers
We strategically place signage and flyers to maximize neighborhood exposure, attracting interest from local buyers.
5. Expert Negotiation & Transaction Coordination
Once offers start coming in, our work doesn’t stop—we go into negotiation mode.
• Negotiation Expertise
Our experienced agents advocate for your best interests, skillfully negotiating terms, contingencies, and pricing to get you the most favorable outcome.
• Transaction Coordination
From the moment you accept an offer to the day of closing, our listing agents oversee every step, coordinating with all parties involved, including inspectors, appraisers, title companies, and the buyer’s agent.
Why It Matters: A skilled negotiator can mean the difference between a good offer and a great one. Our proactive communication and organization minimize surprises, ensuring a smooth and stress-free closing process.
6. Post-Sale Support & Community Connection
Even after closing, our commitment to you doesn’t end.
• Post-Sale Support
We continue to support our clients by providing resources for moving, connecting you to trusted local service providers, and maintaining a relationship as your go-to real estate experts.
• Community Connection
At Platinum Partners, we believe in building lasting relationships, not just closing transactions. Our community-focused approach ensures you always have a trusted partner for all your real estate needs.
Why Choose a Platinum Partners Listing Agent?
When you list your property with Platinum Partners, you’re not just hiring a real estate agent—you’re gaining a dedicated team of experts focused on achieving your selling goals. With over 80 years of combined experience, a commitment to cinematic marketing, and a strategic approach tailored to each client, we deliver results that speak for themselves.
Ready to Sell? Let’s Make It Happen!
If you’re considering selling your home, let’s start a conversation. Contact us today to learn more about how our unique approach can work for you. At Platinum Partners, we don’t just list homes—we create experiences, build communities, and make your real estate dreams a reality.
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